Brooms – the Boom Rooms is an archive for privately run, non- institutional, uncommercial art exhibitions.
Not all exhibitions necessarily happen in a gallery or museum, many of them are created privately, by artists, by curators, by art lovers.
After all, art is about the works created. Much is made in this unofficial way and seen by few, mostly by those within the same community.
It is not making these little projects more important than they are, but in a private setting the artists have no limits to their experimentation and do not need to care about lot. The format of a flat or studio exhibition is especially relevant in countries with overbearing institutional structures as well as in countries that lack those structures completely. However, these projects are ephemeral, as are the places they take place in and are rarely documented. There are no big catalogues printed, most of the projects disappear after a while and the places are lost.
Brooms is supposed to give a chance to those who want their projects archived by providing an online space. Doing it in this way means the content is easily accessible by everyone interested in learning about or getting involved in various projects. Also the content on the website is in English, further increasing it’s accessibility across the globe.
The project is a non-profit one and is free. Every contributor needs to care about his or her own project and make sure it is up to the common standards set.
The current project draws its roots and inspiration from a series of apartment exhibitions initiated by a Moscow-based exhibition maker interested in the most recent Russian art. This activity has been going on since 2009 and has brought together the Moscow progressive art community as well as creating many memorable events.
The title of the project is a reference to BROOM magazine (An International Magazine of the Arts) founded in New York by Harold Loeb and Alfred Kreymborg and published from November 1921 to January 1924. The magazine aimed at introducing Americans to European avant-garde art through publishing the reproduction of works by such artists as André Derain, Juan Gris, George Grosz, Henri Matisse, Pablo Picasso, and Amedeo Modigliani, as well as photographs by László Moholy-Nagy and Paul Strand among others. The cover of the magazine issues was also designed by renowned artists including Fernand Léger, Man Ray and El Lissitzky, an important representative of Soviet constructivism.